Google Ads
Google Ads Performance
June 2026
Spend
$1,597
Clicks
782
Impressions
43,957
Conversions
77
68 leads, 9 calls
CPA
$20.74
CTR
1.78%
July 2026
Spend
$1,995
+24.9%
Clicks
972
+24.3%
Impressions
56,451
+28.4%
Conversions
59
44 leads, 4 purchases, 11 calls
-23.4%
-23.4%
CPA
$33.98
+63.8%
CTR
1.72%
-3.4%
June Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | Conv. | CPA | CTR |
|---|---|---|---|---|---|---|
| Sales-Performance Max-1 | $404.47 | 186 | 12,181 | 21 | $19.26 | 1.53% |
| PMax || Products || M.M. | $146.51 | 79 | 7,427 | 16 | $9.16 | 1.06% |
| Event Services | $202.72 | 81 | 615 | 12 | $16.89 | 13.17% |
| Software Ads || M.M. | $319.30 | 115 | 1,954 | 10 | $31.93 | 5.89% |
| PMAX CAMPAIGN | CASA | $19.73 | 25 | 1,296 | 6 | $3.29 | 1.93% |
| Search || M.M. | $85.64 | 38 | 779 | 5 | $17.13 | 4.88% |
| PPU/PBU, Search | $66.63 | 13 | 156 | 3 | $22.21 | 8.33% |
| Sports Activations | PMax | $166.67 | 153 | 14,764 | 2 | $83.34 | 1.04% |
| SEARCH CAMPAIGN | CASA | $46.05 | 33 | 314 | 1 | $46.05 | 10.51% |
| Search | Sports Activations | $113.77 | 39 | 857 | 1 | $113.77 | 4.55% |
| Photobooth, Search | $25.28 | 20 | 614 | 0 | -- | 3.26% |
| Total | $1,596.77 | 782 | 43,957 | 77 | $20.74 | 1.78% |
July Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | Conv. | CPA | CTR |
|---|---|---|---|---|---|---|
| Search | Sports Activations | $351.89 | 70 | 1,648 | 0 | -- | 4.25% |
| Sales-Performance Max-1 | $342.71 | 210 | 9,608 | 20 | $17.38 | 2.19% |
| Software Ads || M.M. | $333.69 | 110 | 2,122 | 6 | $55.61 | 5.18% |
| Sports Activations | PMax | $295.60 | 283 | 31,426 | 2 | $147.80 | 0.90% |
| Event Services | $194.98 | 80 | 618 | 12 | $16.25 | 12.94% |
| PPU/PBU, Search | $180.30 | 31 | 414 | 2 | $90.15 | 7.49% |
| PMax || Products || M.M. | $100.78 | 65 | 7,816 | 8 | $12.60 | 0.83% |
| Search || M.M. | $91.84 | 44 | 1,047 | 1 | $91.84 | 4.20% |
| SEARCH CAMPAIGN | CASA | $63.85 | 40 | 478 | 0 | -- | 8.37% |
| Photobooth, Search | $22.69 | 19 | 124 | 0 | -- | 15.32% |
| PMAX CAMPAIGN | CASA | $16.89 | 20 | 1,150 | 8 | $2.11 | 1.74% |
| Total | $1,995.22 | 972 | 56,451 | 59 | $33.98 | 1.72% |
Meta Ads
Meta Ads Performance
June 2026
Spend
$2,010
Clicks
8,020
Impressions
207,849
Leads
22
CPL
$91.35
CTR
3.86%
July 2026
Spend
$1,836
-8.6%
Clicks
9,531
+18.8%
Impressions
254,024
+22.2%
Leads
15
-31.8%
CPL
$122.41
+34.0%
CTR
3.75%
-2.8%
June Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | Leads | CPL | CTR |
|---|---|---|---|---|---|---|
| Products Traffic Campaign | $855.92 | 5,643 | 109,649 | 0 | -- | 5.15% |
| Software Sales Campaign | $608.25 | 858 | 36,050 | 14 | $43.44 | 2.38% |
| Sports Activation | Traffic Campaign | $374.83 | 1,019 | 35,002 | 0 | -- | 2.91% |
| Sports Activation | Traffic [FIFA] | $170.71 | 500 | 27,148 | 8 | $21.34 | 1.84% |
| Total | $2,009.71 | 8,020 | 207,849 | 22 | $91.35 | 3.86% |
July Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | Leads | CPL | CTR |
|---|---|---|---|---|---|---|
| Products Traffic Campaign | $857.67 | 6,812 | 134,078 | 0 | -- | 5.08% |
| Software Sales Campaign | $547.72 | 725 | 49,933 | 15 | $36.51 | 1.45% |
| Sports Activation | Traffic [FIFA] | $339.58 | 1,530 | 43,149 | 0 | -- | 3.55% |
| Sports Activation | Traffic Campaign | $91.21 | 464 | 26,864 | 0 | -- | 1.73% |
| Total | $1,836.18 | 9,531 | 254,024 | 15 | $122.41 | 3.75% |
Bing / Microsoft Ads
Bing Ads Performance
June 2026
Spend
$814
Clicks
803
Impressions
27,642
Conversions
7
CPA
$116.24
CTR
2.90%
July 2026
July Bing data requires a separate export from Microsoft Ads.
The API token is currently expired. Please provide the July campaign CSV to populate this section.
June Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | Conv. | CPA | CTR |
|---|---|---|---|---|---|---|
| Software Ads || Bing | $302.59 | 414 | 11,688 | 4 | $75.65 | 3.54% |
| Event Services || Bing | $360.17 | 269 | 6,837 | 3 | $120.06 | 3.93% |
| Search | Sports Activations || M.M. | $150.92 | 120 | 9,117 | 0 | -- | 1.32% |
| Total | $813.68 | 803 | 27,642 | 7 | $116.24 | 2.90% |
June Top Performing Keywords
| Keyword | Campaign | Clicks | Impr. | CTR | CPC | Spend | Conv. |
|---|---|---|---|---|---|---|---|
| mosaic maker | Software Ads | 21 | 462 | 4.55% | $0.64 | $13.39 | 0 |
| photo booth packages | Event Services | 12 | 370 | 3.24% | $1.34 | $16.09 | 0 |
| picture mosaic maker | Software Ads | 11 | 185 | 5.95% | $0.33 | $3.58 | 0 |
| affordable photo booth | Event Services | 9 | 175 | 5.14% | $1.17 | $10.54 | 0 |
| Easy photo booth | Event Services | 9 | 286 | 3.15% | $1.20 | $10.76 | 0 |
| photo booth printer rental | Event Services | 6 | 113 | 5.31% | $1.66 | $9.95 | 0 |
| quick photo booth | Event Services | 6 | 204 | 2.94% | $1.16 | $6.98 | 0 |
| mosaic collage maker | Software Ads | 5 | 174 | 2.87% | $0.93 | $4.63 | 0 |
| photo booth package price | Event Services | 4 | 61 | 6.56% | $1.14 | $4.56 | 0 |
| mosaic wall photo booth | Software Ads | 4 | 75 | 5.33% | $0.22 | $0.88 | 0 |
Top Performers
Top Performing Keywords & Creatives
Google Ads Top Keywords (June 1 - July 31)
Full-period keyword performance across all campaigns
| Keyword | Match | Campaign | Clicks | CPC | Conv. |
|---|---|---|---|---|---|
| la photo party | Exact | Search || M.M. | 92 | $1.04 | 0 |
| booth software | Phrase | Software Ads || M.M. | 57 | $5.89 | 1 |
| 360 photo booth event | Phrase | Search | Sports Activations | 54 | $3.98 | 1 |
| la photo party | Phrase | Search || M.M. | 54 | $1.56 | 3 |
| 360 photo booth party | Phrase | Search | Sports Activations | 49 | $3.96 | 0 |
| ai photo booth | Broad | Software Ads || M.M. | 44 | $3.65 | 2 |
| ai photo booth software | Phrase | Software Ads || M.M. | 35 | $3.60 | 0 |
| 360 photo booth rental | Phrase | Search | Sports Activations | 28 | $3.46 | 0 |
| luau party booth | Broad | PPU/PBU, Search | 25 | $3.35 | 0 |
| photo booth rental los angeles | Phrase | Event Services | 20 | $1.12 | 2 |
Top converters: "la photo party" (Phrase) with 3 conversions at $1.56 CPC, "ai photo booth" with 2 conversions at $3.65 CPC, and "photo booth rental los angeles" with 2 conversions at $1.12 CPC.
Best Performing Creatives
Meta Ads Top Creatives (June 1 - July 31)
| Ad Creative | Impr. | Clicks | CTR | Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| PBU 1 - "All-In-One Photo Booth Software" | 46,793 | 493 | 1.44% | 15 | $34.34 | $515.11 |
| PBU 5 - "Ultimate Photo Booth Software" | 39,511 | 340 | 1.59% | 12 | $43.17 | $517.99 |
| EXPLORER Ad | 39,696 | 1,987 | 3.81% | 5 | $73.09 | $365.46 |
| PBU 2 - "Next-Gen Photo Booth Software" | 4,935 | 48 | 1.86% | 2 | $30.26 | $60.51 |
Key insights: PBU 1 drove the most leads (15) at $34.34 CPL, making it the top performer by volume. PBU 2 had the lowest CPL ($30.26) but with a small sample. The EXPLORER Ad generated the highest CTR (3.81%) and click volume (1,987), excelling as an awareness driver.
Organic Search
SEO Performance
#1 Rankings
7
Top 10 Keywords
16
Total Organic Keywords
482
Est. Monthly Traffic
1,841
Top Ranking Keywords
| Keyword | Position | Volume | Traffic Est. |
|---|---|---|---|
| la photo party | #1 | 590 | 345 |
| photo booth rental los angeles | #1 | 1,900 | 281 |
| photo mosaic wall | #1 | 390 | 232 |
| photo booth rental la | #1 | 170 | 101 |
| photo booth software | #2 | 1,600 | 134 |
| mosaic photo booth | #1 | 210 | 123 |
| la photo booth | #1 | 110 | 66 |
| photo booth los angeles | #3 | 880 | 80 |
| 360 photo booth rental los angeles | #2 | 480 | 55 |
| roaming photo booth | #1 | 110 | 53 |
7 #1 rankings on Google including the high-value "photo booth rental los angeles" (1,900 monthly searches). 16 keywords ranking in the top 10 driving an estimated 1,841 monthly organic visits.
Revenue Attribution
HubSpot Deal Attribution (July 1 - 31, 2026)
Ad performance above covers June 1 - July 31. Deal attribution below covers July only.
Paid Search (Google Ads) - 7 Deals, $38,299
| Contact | Deal Amount | Campaign Source |
|---|---|---|
| Chelsea Stockton | $20,000 | Event Services |
| Grace Palmer | $7,500 | Sales-Performance Max-1 |
| Sam Costantino | $5,100* | Search Sports Activations M.M. |
| Brody Crocker | $2,000 | Search || M.M. |
| Jada Griffiths | $2,000 | 360 Photo Booth Rental |
| Rachel Haspel | $1,650 | Event Services |
| Onyinye Mbachu | $49 | PBU Weekly (attributed via tracking sheet) |
| Total Paid Search | $38,299 |
*Sam Costantino: HubSpot shows $5,100, tracking sheet shows $2,500. Discrepancy noted for reconciliation.
Organic Search (SEO) - 4 Deals, $22,000
| Contact | Deal Amount | Landing Page |
|---|---|---|
| Jeannine Ryman | $12,000 | laphotoparty.com/event-services |
| Chelsea Maldonado | $6,000 | Google Organic (encrypted keyword) |
| Jasmine Kadile | $3,000 | laphotoparty.com/contact |
| Lauren G. | $1,000 | Google Organic (encrypted keyword) |
| Total Organic Search | $22,000 |
Website Direct - 13 Deals, $112,613.13
Note: These could include returning customers, referrals, or visitors influenced by our overall marketing presence (ads, SEO, brand awareness). They are listed separately as they cannot be directly attributed to a specific marketing channel with certainty.
| Contact | Deal Amount | Landing Page |
|---|---|---|
| Michael Choi | $35,000 | laphotoparty.com/event-services |
| Leah Sander | $20,000 | laphotoparty.com/event-services |
| Ayman Chehab | $14,500 | laphotoparty.com/event-services |
| Andrea Meraz | $10,000 | laphotoparty.com/event-services |
| Eric Jensen | $8,000 | laphotoparty.com |
| Valentina Guerrero | $7,500 | laphotoparty.com/event-services |
| Jake Walker | $5,000 | laphotoparty.com/event-services |
| James Cheng | $4,800 | laphotoparty.com/meetings |
| Elisha Figueroa | $3,500 | laphotoparty.com/event-services |
| Ashlyn Allen | $2,000 | laphotoparty.com/contact |
| Stephanie H. | $1,500 | laphotoparty.com/contact |
| Jennifer Santos | $813.13 | laphotoparty.com |
| Cassandra Lau | $0 | laphotoparty.com/event-services |
| Total Website Direct | $112,613.13 |